“Safer alternative design” is either an element a plaintiff must prove to establish a claim in products liability or an affirmative defense in nearly every state. The presentation will examine the various ways this requirement appears in the law of different jurisdictions and the methods available to strategically advance the defense. The panel of trial lawyers and an expert witness will address the plaintiffs' bar's increased reliance upon the reptile theory to gloss over this element of proof and the steps defense counsel can take to thwart such efforts. This presentation will discuss what constitutes a safer alternative design and provide examples of effective attacks on proposed alternative designs suggested in litigation.

• Attendees will understand the different mechanisms by which various jurisdictions have established the feasible design alternative as a defense to strict product liability claims.
• Attendees will recognize the distinction between any alternative design and that which is a true feasible alternative.
• Attendees will develop strategies for raising the defense.