How Lawyers Can Help Clients Navigate the Legal Risks of...

How Lawyers Can Help Clients Navigate the Legal Risks of...
It seems like every day we read about a new way for companies to engage with consumers online. Marketing departments eager to try the next new technology may not be aware of the ever-changing legal guidelines in this area. This is a prime opportunity for counsel to build relationships with marketing professionals (e.g., in-house marketing departments, advertising companies, companies without marketing departments wading into this area). This webinar will address how to build those relationships, and how clients can avoid potential claims from the Federal Trade Commission and/or plaintiffs' attorneys. Topics include the "marketing mindset," native advertising, content marketing, required FTC disclosure, right of publicity and intellectual property infringement. Webinars are complimentary. Please note that the IADC does NOT apply for CLE Credit for its webinars. However, attendees are welcome to apply for and/or claim credit as their jurisdictions allow. Please contact your state accrediting agency for state-specific requirements and rules.
When
6/21/2017 12:00 PM - 1:00 PM
Where
UNITED STATES

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